Coffee Bean and Tea Leaf
While reading the tea leaves after completing a brand refresh for all four Coffee Bean and Tea Leaf brands, something exciting in our future was brewing. Amsterdam Coffee, the largest Coffee Bean franchisee on the East Coast, asked Menemsha Architecture to create a new brand specifically for a 2000 square foot location in Manhattan. Drawing our inspiration from New York’s Beat Generation and the 1950’s, we provided a new place-based design vision – Coffee Bean with a New York Flavor. The beat, or should it be the bean, goes on.