Premier America Credit Union – Houston, Texas
Looking to refresh their brand while maximizing the utility of a long, narrow site, Premier American called upon Menemsha to create elements that would incorporate regional influences while integrating a brand language that could be rolled out nationwide. Heeding PACU’s emphasis on such cultural values as transparency, partnership, and service, Menemsha utilized a blend of modern shapes and timeless forms, including uniquely styled soffits. To break up the long “shotgun” site, the design introduced interior flying beams and smaller, open spaces. By day, the new branch is a member-owned institution with a personal touch and community feel; by night, it’s used for financial training, seminars, and workshops. Success: a fresh identity for a brand poised to expand.