Rapha Racing Clubhouse Los Angeles
It’s a Clubhouse, not a store. Rapha, makers of high-performance clothing for road cyclists, came to Menemsha to create a space in Santa Monica that would appeal to the zeal of its customers—men and women who live cycling as a lifestyle, not just a sport. The result: a flagship showroom for the brand, where Rapha’s distinctive kit is beautifully displayed. But it’s also a place where customers, friends, and members of the worldwide Rapha Cycling Club can lounge, sip espresso, grab a healthy meal, watch bike races, or hang out before/after a group ride. The materials used—polished concrete, raw steel, and a custom steel and glass wall—echo the high-tech nature of the bike garb, while also creating a friendly intimacy. The space isn’t large, but it deftly incorporates the café, surrounded by inviting retail displays, seating areas, and even space for patrons to hang their bikes while they shop. It’s a full immersion in the world of road cycling in a space that clearly earns the title Rapha Clubhouse.